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FTC 'Hangs Up' on Automated Recorded Phone Calls

According to the Federal Trade Commission (FTC), there were over 14,000 comments into account held about this new law since 2006. One thing is clear, the ease of contact with prospects and customers is becoming a sport of survival of the fittest among the sales and marketing teams in companies.

Under criticism, some say that the provisions do not adequately prevent automated recorded calls to take place. This is because law, like most laws telemarketing or e-mail, they allow nonprofit groups to be exempt and require rather they must have an opt-out mechanism. Likewise, debt collection, political, charities or similar “regulated” calls are free from enforcement. (Don’t get me started when my local Fraternal Order of Police harassed me soliciting donations last year… but that’s a different blog post and the limit of the law.)

If you have any campaigns that make use of automated recordings for sales purposes , it’s out advice that you shut those off and review the lengthy new terms of engagement. Luckily transactional, informative recordings such as confirming attendance to events and stuff are still legal. Perhaps the complexity of the new FTC guidelines will become such an obstacle to engage in commerce via telephone, that in itself will prevent companies from even getting started in this whole telemarketing mess. (It’s okay, we got this whole Internet, Marketing and Sales thing covered. )

As a customer of Infusionsoft who has previously used our Voice Broadcasting service within the past year, we wanted to make sure you were aware of the recent FTC ruling that takes effect September 1st, which may affect they way you market to your prospects and customers. Please read the news release and the “Facts for Business” carefully and thoroughly, as specifics are outlined as to uses of voice broadcasts that are allowed.